Work Experience
Gopuff
Led the end-to-end design of Go, Gopuff’s AI-powered grocery shopping experience, transforming traditional browsing into a conversational, personalised shopping journey. Owned the product experience, combining user research, UX strategy, high-fidelity design, and rapid prototyping to create intuitive AI interactions. Working closely with product, engineering, and AI teams, I helped shape a new category of commerce where intelligent recommendations reduce friction and make everyday shopping faster, simpler, and more personal.
Design implementations contributed to a 12x increase in GoAI order volume, engagement above 70% across key journeys, and add-to-cart conversion peaks of 68.9%.
Upit
Led the end-to-end design of Upit, an AI-powered community platform for game creation. Oversaw the full product experience across iOS, Android, and Web, covering design research, UX flows, high-fidelity prototypes, and usability testing. Collaborated with engineers to launch AI-driven features for game coding, and personalised creation. Design implementations achieved +95% social engagement, +22% in average daily social interactions, and more than 2× growth in community participation, positioning Upit as a next-generation tool for game developers worldwide.
View MoreConnectible → Hero
Connectible started as a social platform where collectors could showcase their collections, connect with like-minded enthusiasts, and buy and sell collectibles in a trusted community.
As Co-Founder and Lead Product Designer, I led the product from concept to launch across iOS, Android, and Web, shaping the strategy, branding, user experience, and every major feature through continuous research, prototyping, and testing. As the market evolved, we pivoted the business into Hero, expanding beyond social commerce into an AI-powered marketplace with authentication and price prediction, creating a safer and more intelligent experience for collectors
Paybase_
Paybase serves as a versatile payment solution, catering to both businesses and consumers, acting as the vital link between them. In my role, I contributed to the user experience with UI design, mockups, videos, and motion graphics, enhancing the platform's visual appeal and functionality.
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