Hi, I'm Guido Cappa
Product Designer with 8+ years of experience creating intuitive, scalable AI-driven products across industries
Recent Work

Gopuff - World's First AI Shopping Companion

Led the 0-to-1 design of an AI companion that shops for you -12x order volume growth, 68.9% add-to-cart conversion

Upit - Creating Games with Ava

Redesign of the fragmented creator flow into a seamless journey boosting game completion rates by over 3×

Upit - The New Play Experience

Redesign of a low-retention play experience into a social hub, doubling daily social interactions

Hero - The Future of Collecting

Design of an AI-powered marketplace replacing costly, unscalable authentication for the collectibles market

Connectible - Art Community

A social app built for art collector communities replacing fragmented forums with a connected community
About Me

I design digital products that make complex experiences feel simple. Over the past 8+ years, I’ve worked across AI, marketplaces, gaming, fintech, and social platforms, leading products from early concepts to polished experiences used by thousands of people.

Whether I’m designing for a fast-moving startup or a global company, my focus is always the same: creating thoughtful, intuitive products that solve real problems and deliver measurable and impactful results.